Content
Talking points are covered. Data is accurate. The narrative is clear and compelling. The story flows logically from problem to solution to action.
Criteria
- All talking points covered. If brief specified 3 talking points, each appears in the deck.
- Data is accurate. Numbers match the source brief. Percentages, figures, metrics are correct. If data was edited, sources are cited.
- Sources cited for stats. If a stat grid includes a stat, attribute it: “— Gartner 2025” or similar.
- No logical gaps. The narrative flows: hero → context → point 1 → point 2 → point 3 → insight → CTA.
- Grammar and spelling. No typos. Proper capitalization. Consistent professional tone.
- Headline clarity. Each slide headline is specific and actionable. Not vague (“Key Point” is bad, “Enterprise Adoption is Accelerating” is good).
- Call-to-action is present. A final slide directs the audience: “Learn more at [URL]”, “Join us at [event]”, “Contact [email]”.
- Key message is reflected. The deck’s narrative reinforces the key message stated in the brief.
- All talking points from brief are covered
- All data / stats are accurate (checked against brief)
- Data sources cited where applicable
- No typos or grammar errors
- Headlines are specific and clear
- Narrative arc is logical (no random jumps)
- Key message is reinforced throughout
- Call-to-action is present and clear
- Tone is professional and appropriate for audience